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Wines appeal to Beijingers

(chinanews.cn)
Updated: 2007-03-13 10:18


An increasing number of young people in Beijing are now fond of
wines,office workers working for international corporations in
particular. Wines are given much more priority in business activities
than before and drinking wines has become a new fashion among office
workers in Beijing.

"Talking business over cups of good French red wines in a banquet is very
popular among business circles in Beijing," said Miss Liu Xin, an
employee in a financial company.

Many senior managers in Beijing are now interested in how to build one's
private cellar. Wines are thought to be related to one's social position
and personal taste in Beijing. "Those who live in the same building as me
are all well educated people. They send wines as gifts to others in the
hope of raising their own position and that of the gift-recipients," said
Liu.

As more and more young people become members of the middle class of the
city, their pursuit for fashion has a great influence on the luxury
market. Beijing is now a big wine-consumption city. Statistics show that
the amount of imported wines last year was 50% more than that of the
previous year.










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